Sunday, March 11, 2012

Every Project is an Opportunity to LEARN


As a Graphic Designer, you will be handed some small, small projects. Handouts, flyers, brochures, etc.

Remember, every project is an opportunity to learn and design. So don't look down your nose at those "small projects". Rise to challenge and do your best, no matter what.

1. Know your measurements and keep all your subject matter within your margins.

2. Be clean and concise and open. Even if you have lots of product or text. Try to keep as much "open space" or "white space" as possible. This allows the eye to "rest". So your design will not look cluttered or too busy, making it difficult to read and unattractive.


Even the smallest project is a good opportunity to work on your use of fonts and colors. This is a good time for you to see how quickly you can work up an eye catching layout. Also, you can reuse some backgrounds just by changing the Hue andSaturation in Photoshop.

So this can save you some time


Sometimes you will have to deliver a LOT of information...and I mean a LOT!


Take care that you try to make this as attractive and clean as possible. Often times using poor resolution photos and logos. This is just part of the package. I will talk this later.

Remember, this same flyer layout might be used over and over. You don't want to see an ugly flyer, getting printed over and over, because mark my words, in Graphic Design, if you HATE IT. You WILL see it OVER and OVER and OVER again!

So take your time and do your best.






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